Mushuuseinosake

In the Meiji era liquor store, sake was carried by raw sake, and alcohol from the barrels to customers with one Shokutoku Ritsu. When the Sino -Japanese War began in 1937, an extreme shortage of supplies was reduced. Military rice is more important than brewing rice, and sake breweries are forced to reduce the production of sake. The troubled sake brewery is diluted with water and wholesale to a liquor store, and the liquor store is diluted with water. As a result of a large amount of water, both watered, "watery and thin so much that the goldfish could swim," and was called "goldfish sake". This poor sake was sold to customers and spread throughout the city. If the sake brewery is made as dark as possible and then diluted it with water, the tax will be cheaper. If the liquor is diluted with water and "inflated", you can increase sales. Despite the lack of supplies, there were times when such bad habits were rampant. Despite such a background, Watanabe Family 7th generation Kuji continued to ship without diluting alcohol. As a result, the anecdote that the customer was very pleased and useful, saying, "Horai gives a real delicious original sake," is still being handed down. "Horai Uncensored Sake" is a pure rice sake that is the origin of Horai, which keeps the soul of Horai, which keeps the family lessons, "even if the world is disturbed in the war, but should never make a straight sake brewing." 。