ふじ之井

Fujinoi, the flagship expression of Fujinoi Shuzo, takes its name from the historic Fuji no Izumi well on the brewery grounds in Shibata City, Niigata, which was used to supply Edo-period North Front (Kitamae) trading ships sailing the Sea of Japan coast since the brewery's founding in 1886. Brewed with soft water and the brewery's own-grown Ippon Jime sake rice, it embodies the philosophy that sake brewing begins with rice cultivation.