Shochikubai

Sho Chiku Bai is the flagship brand of Takara Sake USA, established in Berkeley, California in 1983, where snow melt from the Sierra Nevada and rice from the Sacramento Valley provide the foundation for production. The brand name, drawn from an ancient Chinese phrase symbolizing endurance, sacredness, and prosperity, has been exported from Japan to the United States since 1951 and remains the best-selling sake in the country. Takara Sake USA crafts the full lineup using traditional techniques alongside modern technology at its Berkeley facility.