Ehime is the origin of Matsuyama Mitsui (松山三井), a sake rice variety that has been adopted by breweries across Japan for ginjo production。 The prefecture's mild climate and mountain water support a refined brewing tradition centered on Matsuyama.
Ginjo is the entry point to the world of aromatic, elegant sake — defined by rice polished to at least 60% and the option to add a small amount of distilled alcohol to enhance fragrance. The result is a sake that is lighter and more aromatic than everyday styles, yet more accessible in price than Daiginjo. The characteristic ginjo fragrance — known as ginjoka — features notes of fresh fruit, florals, and sometimes a subtle banana or melon character from the specialized yeasts used in fermentation. On the palate, Ginjo is clean and refreshing, with a lightness that makes it an ideal aperitif or pairing for delicate cuisines. For those exploring sake for the first time, Ginjo offers a compelling gateway: aromatic enough to be immediately engaging, approachable in body and price, and widely available in restaurants and specialty retailers worldwide.
