Haneda Shuzo was established in 1893 in the Keihoku area of northwestern Kyoto, deep in the mountains at the upper reaches of the Katsura River, where the brewery grows its own Iwai sake rice and draws on medium-hard underground water from the Kamikatsura River. Hatsuhinode is the brewery's main brand, its character shaped by the dense Kitayama cedar forests and pure mountain air of the surrounding landscape. Among the brewery's specialties is a kioke shikomi expression brewed in traditional cedar barrels with water from Matsuo Taisha, the Shinto shrine regarded as the guardian deity of sake.