Shusseotoko is the flagship brand of Kawai Shuzo, a brewery tracing its origins to 1772 in Imaicho, Nara Prefecture, a townscape that has preserved its Edo-period character to the present day. The brand name, meaning a man who rises to success, carries an auspicious connotation that has made it a long-standing celebratory sake in the region. Its honjozo genshu expression, bottled undiluted at 18% alcohol, stands apart from current market trends and can be enjoyed chilled, at room temperature, warm, or on the rocks.