Hara Shuzo was established in 1814 in Kashiwazaki City, Niigata Prefecture, and the brand Koshinohomare draws its identity from a commitment to 100-percent Niigata-grown rice and the underground spring water fed by snowmelt from Mount Yoneyama. The brewery's symbol is the maruNA mark, tracing back to the founding-era house name Nabeya, and the lineup spans everything from the locally exclusive Gin no Tsubasa label to a full range of junmai and daiginjo grades. In 1972, Prime Minister Kakuei Tanaka selected Koshinohomare as the toast sake to celebrate the normalization of Japan-China diplomatic relations.
