
Asama Shuzo Co.,Ltd
Gunma
Founded 187225 sakes
From the brewery
At the factory completed in September 1998, with the skills of the brewer and the thorough quality control, we are particular about the highest raw materials for local sake that satisfies sake lovers. We are working to make sake that will please our customers by taking advantage of the harsh colds of winter, which grows the flavor of natural water and sake that springs out from the locals.
Details
- Founded
- 1872
- Brand
- Higen
- Region
- Gunma
Junmai20%
Other16%
Junmai Daiginjo12%
Honjozo12%
Daiginjo12%
Tokubetsu Honjozo8%
Junmai Ginjo8%
Ginjo8%
Sparkling sake4%
Lineup
All Asama Shuzo Co.,Ltd Sakes

Zankara
Other·60% polished·15%
¥1,980+
5 shops

Higen Junmaiginjou
Junmai Ginjo·50% polished·Yamada Nishiki·15%
¥1,980+
2 shops

Higen Ginjoshu
Ginjo·50% polished·Yamada Nishiki·15%
¥2,915+
3 shops

Daiginjo Higen
Daiginjo·48% polished·Yamada Nishiki·15%
¥2,915+
3 shops

Asamayama Karakuchijunmai
Junmai·60% polished·Yamada Nishiki
¥2,970+
3 shops

Asamayama Junmaiginjou
Junmai Ginjo·50% polished·Dewa Sansan
¥2,244+
3 shops

Asamayama isshoubin
Other·15%
¥1,188+
2 shops

Asamanishiki
Other
¥1,188+
2 shops

Yukizukuri Nigorizake
Other
›

Yambanokaze Jummaidaiginjo
Junmai Daiginjo·45% polished·Kairyo Shinkou
›

Tsumakoibijin Honjozo
Honjozo
›

Kusatsubushi
Honjozo·15%
›

Jummai Kusatsushiranesan
Junmai
›

Honjozo Kusatsunamazake
Honjozo·60% polished·15%
›

Higen Tokubetsuhonjozo Karakuchi
Tokubetsu Honjozo
›

Higen Tokubetsuhonjozo
Tokubetsu Honjozo·55% polished·15%
›

Higen Junmaidaiginjou
Junmai Daiginjo·45% polished·Yamada Nishiki·15%
›

Higen Gokujodaiginjo
Daiginjo·40% polished·Yamada Nishiki
›

Genteishu Higen Rei Junmaidaiginjo
Junmai Daiginjo·Kairyo Shinkou·15%
›

Asamayama Rikiichi Ginjoshu Namazake
Ginjo·55% polished·Wakamizu·15%
›

Asamayama Premium Daiginjou
Daiginjo·35% polished·Yamada Nishiki
›

Asamayama Kimotojunmai
Junmai·60% polished·Dewa Sansan
›

Asamayama Junmaibihappoushu
Sparkling sake·60% polished·Wakamizu·15%
›

Asamayama Junmai Kairyoushinkou
Junmai·60% polished·Kairyo Shinkou
›

Asamayama Junmai Jishadenkairyoushinkou
Junmai·60% polished·Kairyo Shinkou·15%
›
Story & Media
History
1872
Received a sake brewing license from the prefectural government (Meiji 5, August); the business was run by shop owner Denzaburo Sakurai.
1873
Sake production reached 100 koku under the brand name 'Sakuragawa' (Meiji 6).
1909
Relocated to Naganohara, Naganohara Town (Meiji 42, November); shop owner Denzaburo Sakurai became the town's first mayor, serving four terms over ten years.
1953
Asama Shuzo Co., Ltd. was established (Showa 28, October), with Takeshi Sakurai as president; obtained licenses for sake and Type-A shochu production.
1977
Obtained a liqueur manufacturing license (Showa 52, October).
1988
The Asama Shuzo Tourism Center opened and a new brewery factory building was completed (Showa 63, March).
1998
A new store and second factory building for the Tourism Center were completed and opened (Heisei 10, September).
2014
Takeshi Sakurai became president (Heisei 26, April).
Gallery

Close-up of freshly steamed rice being handled during the brewing process
Visit
Address
30-8 Naganohara Naganohara Azuma Gunma
Region
Gunma
Hours
9:00-16:30
Tel
0279-82-2045
🛍 Shop