Fuku Tanuki (Lucky Raccoon Dog) Honjozo from Fujinoi Shuzo in Shibata City, Niigata, draws on the brewery's own-cultivated Ippon Jime rice from the Shiunji district and soft water at this Sea of Japan coastal brewery founded in 1886. The tanuki, a beloved figure in Japanese folk culture symbolizing good fortune and cheerful prosperity, lends its auspicious spirit to this approachable everyday honjozo.
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