Shochiku Ume has established the position of the top brand in the Kei celebration and gifts as "joy of joy".
| Product | Category | Avg. Price |
|---|---|---|
 Shouchikubai Shirakabegura Junmai Daiginjo | Junmai Daiginjo | — |
 Kasen Shouchikubai Goukai Karakuchi | Futsu | — |
 Jousen Shouchikubai Taruzake Yoshinosugitarunokaori | Futsu | — |
 Shochikubai Nama | Junmai | — |
 Shouchikubai Shirakabegura Yamahai Daiginjo 5 years pot aged in Himurogura | Daiginjo | — |
 Shouchikubai Shirakabegura Yamaha TTokubetsu Junmai 5years pot aged in Himurogura | Tokubetsu Junmai | — |
 Shouchikubai Shirakabegura Tokubetsu Junmai | Tokubetsu Junmai | — |
 Shouchikubai Shirakabegura Tokubetsuhonjouzo | Tokubetsu Honjozo | — |
 Shouchikubai Shirakabegura Mitanifujio Yamahaijunmai | Junmai | — |
 Shouchikubai Shirakabegura Mitanifujio Yamahaiginjo | Ginjo | — |
