Niigata Meijo Co., Ltd. was founded in 1938 in Ojiya City, Niigata, formed by consolidating two breweries in the Chuetsu region and later absorbing a third in the same city. The Echigonochoja brand is part of a lineup brewed by Echigo toji master brewers using soft water drawn from the surrounding hills, producing the lean, elegant sake style long associated with Niigata Prefecture.
