Namadesukara (meaning 'because it's nama') is a honjozo from Hamachidori Co., Ltd. in Kamaishi, Iwate, brewed using underground water from the Kitakami Mountains and rice varieties including Iwate's native Yuinoka and Ginginga. The name is a cheerful declaration of its unpasteurized status, conveying the brewery's enthusiasm for fresh, lively sake. Founded in 1923 on the Sanriku coast, Hamachidori produces a crisp, refreshing style that reflects the clean mountain water and coastal setting.
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