Fujichitose is produced by Matsui Shuzo in Kyoto's Sakyo Ward, the oldest sake brewery operating within the city proper, tracing its founding to 1726. The brand name carries a prayer for safe voyages and enduring happiness, rooted in the reverence for Mount Fuji held at the time of the brewery's establishment, and has been in continuous production since the brewery's earliest years. Matsui Shuzo uses soft underground water flowing from the Hieizan mountain range and pursues a style it describes as sake with genuine flavor drawn from the character of its ingredients rather than from fragrance alone.
